BESTSELLING AUTHOR & EXPERT STORYTELLER
“Alison gives actionable advice for breaking through the clutter and getting your story showcased in the news.”
Breaking in the News
Build Buzz for Your Brand.
What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company? What if you have the opportunity to be on the news as an expert?
It all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media. You don’t need to pay thousands of dollars a year to a public relations agency. Getting press coverage can be done yourself; you just need to know what it takes to be newsworthy.
Breaking in the News. Build Buzz for Your Brand reveals how the media works and what journalists are looking for. The book explains how to get featured in magazines, podcasts, and television news. In this book, Alison teaches you the best ways to prepare for your media interview, how to establish relationships with journalists, and how to get. the media to call you back for interviews.
You will hear from experts in the news industry, publicists, and business owners who have used public relations to build their personal brands and companies. Breaking in the News. Build Buzz for Your Brand breaks down how to get the media’s attention when they are receiving hundreds of pitches a day, what to wear, how to look like a pro during the interview and how to maximize the most out of your media exposure to raise brand awareness.
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New Book Coming Fall of 2024!
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This is about the extraordinary journeys of resilient women who have faced unimaginable challenges. From domestic abuse and financial turmoil to health crises and loss, each woman's story is a testament to the human spirit's capacity for resilience and perseverance.
Locked in a bathroom to escape an abuser, contemplating suicide in moments of despair, grappling with a cancer diagnosis at a young age—these are just glimpses into the trials these women have endured. Yet, despite the darkness they have been through, these women have emerged stronger than ever and advocates for change.
Readers will be transported into the lives of these courageous individuals, experiencing their triumphs and tribulations firsthand. Each chapter offers a raw and unfiltered glimpse into the complexities of their experiences, inviting readers to confront uncomfortable truths about society's failings and the injustices that persist.
As the stories unfold, themes of empowerment, solidarity, and resilience emerge, demonstrating how these women have transformed their pain into purpose. Through their advocacy and activism, they are not only healing themselves but also creating meaningful change in their communities.
This is more than a collection of tales—it is a source of inspiration and empowerment. It serves as a reminder that even in the face of adversity, there is strength to be found, and hope to be embraced. Readers will be moved to tears, challenged to question societal norms, and ultimately, inspired to take action.
Through the voices of these remarkable women, readers will find solace, inspiration, and a renewed sense of hope for a brighter future.